I’m an Executive Creative Director/Writer at TBWA, Canada’s most awarded agency over the last 8 years. Prior to joining in 2016, I spent a decade garnering experience at 72andSunny in Los Angeles, Sid Lee and Zulu Alpha Kilo, among others. I have worked on major campaigns for BMO, Air Canada, and Samsung, to name a few. In 2014, I helped create the award-winning campaign "We The North" for the Toronto Raptors—a platform that became so synonymous with the Raptors and their NBA championship win, that the City of Toronto named June 17, 2019 - “We The North Day”.